The Internet has helped many different types of businesses to grow. This is true in almost any type of business, including remodeling contractors. When they use the Internet properly, it can be a boost to the bottom line and the amount of business that they have at their disposal. There are many ways to advertise your business online, but one that should not be overlooked is pay per click marketing.
Pay per click is the process of purchasing links on the search engines and getting listed by bidding on the keywords. This is known as a form of SEM. Each time somebody clicks on your link and goes to your website, you will pay the price you bid or lower. It is important for you to ensure that you are doing everything properly in this regard. Here are some tips that can help your remodeling contractor business to grow with PPC.
Track Your Traffic – Perhaps one of the biggest mistakes that most pay per click marketers make is not tracking their traffic. Since you are bidding on specific keywords, it is important to find out where your traffic is coming from and which keyword is the most responsive. Doing so will allow you to make adjustments in your marketing campaign. It is an easy way to turn a winning campaign into an extraordinary campaign.
Create Landing Pages – It may be tempting to send all of the traffic to a single page, but doing so is likely costing you money. Google scores the landing pages individually according to their relevance and the keywords that are being used. When you create Landing pages that are specific to the keywords, they become more highly relevant, and you end up paying a lower cost per click as a result.
Test New Keywords – Rather than simply settling in on a few keywords that may generate traffic, try to expand your list of keywords to reach an even larger audience. Of course, you would want to choose keywords that were related to what you were offering but look for those hidden gems that will get you business regularly.
Test Your Landing Pages – Instead of keeping your landing pages static and never changing them, try making small changes and testing them against each other. This is commonly known as A/B split testing, and it is something that can benefit any business. There are scripts available to help you use this process, and it can improve your bottom line.
Test Your Ads – One other tip is to regularly test the ad that you are using the pay per click search engine. Use different ads for different keywords and constantly monitor and test them against each other. When one is a clear winner, keep it and test a new one making a slight change. Eventually, you will get a higher response ad and will be rewarded with a lower bid price.
It certainly is possible to use pay per click to drive traffic for your remodeling contractor business. When you use it properly, it can result in almost immediate benefits that stick around for the long term as well.