If you are a plumber that is trying to figure out how to generate more business, regardless of what state you are living in, you might want to consider Internet marketing as a way of improving your business. You can generate substantial amounts of traffic, interested customers that are looking for your services, by using search engine optimization. There are other marketing strategies that can also be used, all of which will help you improve your business. Here are some of the best Internet marketing tips for plumbing companies that are looking to expand their business.
Where to Begin
To generate traffic using Internet marketing strategies, all plumbers must have a website. This will showcase the many different services that they provide, as well as specials that they offer both existing and new customers, along with contact information. The website should be professionally built with a unique template, and should be properly search engine optimized. By doing so, they will be able to achieve top rankings for some of the keywords related to their local business that could generate traffic.
Advanced Search Engine Optimization
To properly optimize a website so that it can receive traffic from people searching on the Internet for plumbing services, both on-site and off-site optimization techniques must be implemented to allow the site to rise to the top of the search engines. There should be multiple pages, each of which is targeting a local keyword. On-site optimization involves adding unique content, adding images and videos, and interlinking all related posts on the website. Off-site optimization is what many people refer to as a link building. You can create links to other websites, Web 2.0 platforms, and social media sites to boost your rankings. This can either be done by the plumber, but in most cases, it is often left up to professional SEO experts like pdxseo.net that can rank individual web pages for specific keywords at the top of the search engine listings.
PPC Advertising And List Building
Pay per click advertising is a very popular way to generate targeted visitors. It is used by major companies, often placing ads on not only the search engine results but also on businesses using Adsense to generate revenue. It is becoming more common to see advertisements for local businesses on Facebook that are also using their PPC advertising system. Many people are moving away from this type of advertising due to the cost and are instead using SEO and list building. You can offer visitors a coupon or discount on services that you offer in exchange for their email address. If they decide to subscribe to your newsletter, you can email them regularly with different specials that you have, allowing you to contact them without having to pay for advertising. It is this combination of ranking your website and using PPC traffic that can help you build a list very quickly. There is one other strategy that people are using which is becoming very popular which is using social media platforms.
Marketing With Social Media
When you use a social media platform like Facebook or Twitter, you can generate visitors in the same way that you would by creating a list. The main difference is that social media is much more powerful. Once you have hundreds or thousands of followers that are following you on your Facebook or Twitter account, everything that you post will show up in their newsfeed as well. This is where you can post videos, images, or comments leading to discounts that you are offering. You can offer helpful tips on plumbing, followed up with specials that you are running, motivating people to check out your offers from time to time. Better yet, they can then share this information with people that are following them which will create a viral effect. You could end up with thousands of additional followers simply by presenting quality images and videos that people will want to share with their friends and family members, some of which will become your new clients.
These simple Internet marketing tips for plumbing companies should help both existing and new businesses generate significant traffic using these online marketing techniques. Whether you choose to pay for PPC advertising, build a list, use social media or work with an SEO professional, all of these strategies will help you generate a substantial amount of visitors that will help your business grow.